Beginning on April 4, 2013, all retiring/discontinued color products (i.e. ink, paper, ribbon, accessories, etc.) will be available only while supplies last. This means that some products will not be available through the retired list period. Our retiring color products are only available while supplies last so get your favorites and look forward to the exciting colors coming in the 2013-2014 annual catalog. And also announced today, free shipping is going on April 6-8, 2013, which would be a great time for you to get your favorites before they are gone! (Free shipping is for North America only.)
THE REASON FOR THESE CHANGES.Q: Why are colors being discontinued?
A: We retired colors based on sales history and focus group feedback. We also looked at our overall color offering and determined what colors were not working with others. We sent out surveys, looked at trends, and determined what colors are out of date, etc.
Q: Why have some of the carryover colors changed collections?
A: With the changes, we found that a few colors fit better in a different collection. We also organised our colors to be more complementary within each collection.
WHAT THE REFRESH LOOKS LIKE.
Q: What are the new core colors, and what are the In Colors that are returning as core colors?
A: The one new color is called Smoky Slate. The nine returning In Colors as core colors are Bermuda Bay, Blushing Bride, Calypso Coral, Crushed Curry, Island Indigo, Pear Pizzazz, Pool Party, Soft Sky, and Wisteria Wonder. Check out these colors displayed in their new collections!